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Think beyond the robots
The successful integration of AI and IoT in manufacturing will depend on effective change management, upskilling and rethinking business models.
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Private 5G
Our turnkey private 5G network enables custom-built solutions that are designed around unique use cases and strategies, and deployed, run and optimized through a full network-as-a-service model.
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Managed Campus Networks
Our Managed Campus Networks services transform campus networks, corporate area networks and interconnected local area networks, and connect smart places and industries.
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Cloud Architecture and Modernization
Discover how to achieve your business goals through cloud modernization practices, that deliver improved agility, reusability and scalability.
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Cloud Optimization
Discover how to maximize operational excellence, business continuity and financial sustainability through our cloud-advanced optimization services.
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Consulting
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Client stories
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Penske Entertainment and the NTT INDYCAR SERIES
Together with Penske Entertainment, we’re delivering digital innovations for their businesses – including INDYCAR, the sanctioning body of the NTT INDYCAR SERIES – and venues such as the iconic Indianapolis Motor Speedway, home to the Indianapolis 500.
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Using private wireless networks to power IoT environments with Schneider Electric
Our combined capabilities enable a secure, end-to-end digital on-premises platform that supports different industries with the benefits of private 5G.
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Data and Artificial intelligence
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Digital Collaboration and CX
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CX Managed Services
Bridge gaps in skills, knowledge and capabilities to deliver exceptional CX that meets the needs of your customers in a rapidly evolving and highly competitive environment.
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Digital Events
From virtual events, webcasts and webinars to broadcasting and audio conferencing, our scalable solutions extend the impact of your digital events and can be tailored to your business needs.
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Global cellular connectivity
Achieve global cellular IoT connectivity with cost-effective SIM and eSIM bundles that let your machines and devices exchange critical data where and when they need to.
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Insights and resources
Recent Insights
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The Future of Networking in 2025 and Beyond
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Using the cloud to cut costs needs the right approach
When organizations focus on transformation, a move to the cloud can deliver cost savings – but they often need expert advice to help them along their journey
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Make zero trust security work for your organization
Make zero trust security work for your organization across hybrid work environments.
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Insights and resources
Master your GenAI destiny
We’ll help you navigate the complexities and opportunities of GenAI.
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Master your GenAI destiny
We’ll help you navigate the complexities and opportunities of GenAI.
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About us
CLIENT STORIES
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Liantis
Over time, Liantis – an established HR company in Belgium – had built up data islands and isolated solutions as part of their legacy system.
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Randstad
We ensured that Randstad’s migration to Genesys Cloud CX had no impact on availability, ensuring an exceptional user experience for clients and talent.
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CLIENT STORIES
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Liantis
Over time, Liantis – an established HR company in Belgium – had built up data islands and isolated solutions as part of their legacy system.
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Randstad
We ensured that Randstad’s migration to Genesys Cloud CX had no impact on availability, ensuring an exceptional user experience for clients and talent.
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CLIENT STORIES
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Liantis
Over time, Liantis – an established HR company in Belgium – had built up data islands and isolated solutions as part of their legacy system.
-
Randstad
We ensured that Randstad’s migration to Genesys Cloud CX had no impact on availability, ensuring an exceptional user experience for clients and talent.
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Everest Group PEAK Matrix® Assessment
NTT DATA is a Leader and Star Performer in the Everest Group Sustainability Enablement Technology Services PEAK Matrix® Assessment 2024.
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- Careers
Topics in this article
Creating a culture of innovation
Sometimes we don’t understand the limits of our comfort zone until something or someone comes along and asks us to go beyond business as usual and change quickly. There have been many times, when, in my role at NTT, that I’ve been challenged to find solutions to problems that we may not even have contemplated at the outset. Working with Red Bull Basement is one of those times.
This isn’t the first time we’ve collaborated with Red Bull. A few years ago, we delivered a technical solution at a mountain bike event in the Zion National Park. When you have to sign an indemnity form before they’ll let you ride the jeep to get on site, and you end up climbing up precarious mountains or standing on the roof of a trailer connecting network cables all while watching out for the rattlers, you have to be able to think on your feet.
Stepping out of our comfort zone
Red Bull Basement is a completely different environment, but that doesn’t mean it’s any less complex.
The initiative challenges student innovators to drive positive change and brings together people from across the world to exchange ideas and explore creative solutions, which is a little different from extreme mountain biking.
Working in a real-time environment means there’s little room for error
We started working on this project at the end of last year, exploring ways to inject a digital element into the global series of events, which had previously been based around physical interactions.
For us, this was unfamiliar territory. While we have extensive experience in creating and running digital events, as well as blending physical and digital interactions, the audience for Red Bull Basement is quite different to our normal audience. What a university student considers an engaging and fun digital experience is very different from what a CEO or CIO expects, so and this needed to guide our approach.
Then, at the beginning of this year the landscape fundamentally shifted. With COVID-19 restricting the ability of people to meet in person, the digital component took on a more prominent role. Once it became clear that COVID-19 wasn’t simply going to disappear, the team realized that their objective of blending physical and digital events needed to be revisited.
Going digital – in fast forward
Taking an event that has always been ‘real-world’ and making it a fully digital experience meant that we needed to work quickly. We needed to find ways to create a digital experience which would still be Red Bull Basement, but also matched up to the best digital experiences out there. Working with our Cloud Communications division, who have the platforms and expertise to deliver this, meant that we had the foundation we needed.
We also had to ensure that we could enable Red Bull to ramp up the excitement over the whole program, building anticipation for the final, global event.
These interactions have highlighted some valuable lessons that allow us to respond rapidly to almost any dynamic environment.
- Someone has to ask the hard questions
When you’re working in a dynamic environment you need to have someone willing to anticipate issues and call them out. When an event, such as Red Bull Basement, operates in real-time there is very little room for errors. In this high -pressure environment people need to be willing to point out potential weaknesses, even it doesn’t make them popular. - Take the time to know your audience
In order to understand the expectations of Red Bull Basement participants we needed to look at how they were consuming media and interacting online. We live in a hyper-connected, instant gratification world, and to keep university students engaged over a three daythree-day period, we needed a deep understanding of what they considered the benchmark for digital engagement. - Understand your partner’s strengths
We’re an organization that has world -beating expertise in making technology work, and Red Bull have created one of the greatest modern consumer brands. In order to make this partnership work, it was critical that we were able to tap into the areas that make us leaders, but still be open to new ideas.
We’re a company that’s built on a foundation of innovation and collaboration. Be it a global consumer brand, like Red Bull, or any one of our clients, the same principles of working together to deliver the desired goals still apply.
I just hope there aren’t any rattlesnakes.