-
Featured services
Think beyond the robots
The successful integration of AI and IoT in manufacturing will depend on effective change management, upskilling and rethinking business models.
Read the blog -
Services
Leverage our capabilities to accelerate your business transformation.
-
-
Services
Network Services
Popular Products
-
Private 5G
Our turnkey private 5G network enables custom-built solutions that are designed around unique use cases and strategies, and deployed, run and optimized through a full network-as-a-service model.
-
Managed Campus Networks
Our Managed Campus Networks services transform campus networks, corporate area networks and interconnected local area networks, and connect smart places and industries.
-
-
Services
Cloud and IT Infrastructure
Popular Products
-
Cloud Architecture and Modernization
Discover how to achieve your business goals through cloud modernization practices, that deliver improved agility, reusability and scalability.
-
Cloud Optimization
Discover how to maximize operational excellence, business continuity and financial sustainability through our cloud-advanced optimization services.
-
-
Services
Consulting
-
Client stories
-
Penske Entertainment and the NTT INDYCAR SERIES
Together with Penske Entertainment, we’re delivering digital innovations for their businesses – including INDYCAR, the sanctioning body of the NTT INDYCAR SERIES – and venues such as the iconic Indianapolis Motor Speedway, home to the Indianapolis 500.
-
Using private wireless networks to power IoT environments with Schneider Electric
Our combined capabilities enable a secure, end-to-end digital on-premises platform that supports different industries with the benefits of private 5G.
-
-
Services
Data and Artificial intelligence
-
Services
Technology Solutions
-
Services
Global Data Centers
-
Services
Digital Collaboration and CX
Popular Products
-
CX Managed Services
Bridge gaps in skills, knowledge and capabilities to deliver exceptional CX that meets the needs of your customers in a rapidly evolving and highly competitive environment.
-
Digital Events
From virtual events, webcasts and webinars to broadcasting and audio conferencing, our scalable solutions extend the impact of your digital events and can be tailored to your business needs.
-
Global cellular connectivity
Achieve global cellular IoT connectivity with cost-effective SIM and eSIM bundles that let your machines and devices exchange critical data where and when they need to.
Find the right IoT SIM bundle -
-
-
Insights and resources
Recent Insights
-
The Future of Networking in 2025 and Beyond
-
Using the cloud to cut costs needs the right approach
When organizations focus on transformation, a move to the cloud can deliver cost savings – but they often need expert advice to help them along their journey
-
Make zero trust security work for your organization
Make zero trust security work for your organization across hybrid work environments.
-
-
Insights and resources
Master your GenAI destiny
We’ll help you navigate the complexities and opportunities of GenAI.
Explore GenAI -
-
Master your GenAI destiny
We’ll help you navigate the complexities and opportunities of GenAI.
Explore GenAI -
Discover how we accelerate your business transformation
-
About us
CLIENT STORIES
-
Liantis
Over time, Liantis – an established HR company in Belgium – had built up data islands and isolated solutions as part of their legacy system.
-
Randstad
We ensured that Randstad’s migration to Genesys Cloud CX had no impact on availability, ensuring an exceptional user experience for clients and talent.
-
-
-
CLIENT STORIES
-
Liantis
Over time, Liantis – an established HR company in Belgium – had built up data islands and isolated solutions as part of their legacy system.
-
Randstad
We ensured that Randstad’s migration to Genesys Cloud CX had no impact on availability, ensuring an exceptional user experience for clients and talent.
-
-
CLIENT STORIES
-
Liantis
Over time, Liantis – an established HR company in Belgium – had built up data islands and isolated solutions as part of their legacy system.
-
Randstad
We ensured that Randstad’s migration to Genesys Cloud CX had no impact on availability, ensuring an exceptional user experience for clients and talent.
-
Everest Group PEAK Matrix® Assessment
NTT DATA is a Leader and Star Performer in the Everest Group Sustainability Enablement Technology Services PEAK Matrix® Assessment 2024.
Get the Everest report -
- Careers
3 digital disruption delusions to avoid along your transformation journey
True, customer-centric digital transformation is continuous, evolving, and never-ending
Many businesses acknowledge that they didn’t accurately predict the impact that digital disruption would have on their organizations and industries.
However, we believe it’s important that organizations don’t misconstrue their journey to transformation as just focusing on disruption, and/or seeing the process as finite/complete because of initial success, for example, by:
- trying to find holistic or single ‘solutions for disruption’ (which are often still ambiguous or undefined) in order to capitalize on its opportunities
- mistakenly believing that the digital transformation process has a finite end point
- underestimating the importance of keeping customers at the heart of their digital endeavours; organizations should continuously look to unlock and action key insights from their customers in a manner that competitors can’t easily surpass − breakthrough opportunities will result from a cadence of relentless experimentation and improvement
Delusion 1:
Many leaders remain convinced that they need to create a significant game-changing disruption ‘event’
According to our recently published NTT 2019 Digital Means Business Benchmarking Report, a restructure of the business and operating model is viewed as the primary definition of digital transformation for 71.1% of organizations in the early stages of the process.
Some organizations continue to try to mimic those disruptors who’ve brought about large-scale change. But simply trying to play ‘catch-up’ isn’t always necessary and doesn’t in itself constitute disruption. However, as their thinking around business disruption matures, we’re seeing leaders starting to realize that useful value comes in the form of incremental process, product/service, and experience-based disruption.
definition of digital transformation. Read more @GlobalNTT Tweet this
Delusion 2:
Some leaders (13.7%) are also being lured into thinking that because they’re seeing some success with digital efforts, their digital transformation journey is ‘complete’
Other organizations believe that because certain initiatives have shown outputs or outcomes that have optimized legacy business processes, they feel that they’re ‘on track’ and there’s not much more they need to do.
These are misinformed perspectives because digital transformation, by nature, is continuous, iterative, evolving, and never-ending.
- Disruption happens constantly, in different ways, and success requires that organizations change their ways of work by continuously adapting to both external and internal influences.
- In addition, as digital transformation continues to evolve almost on a daily basis, those that believe they’re nearly or entirely complete are likely to have missed opportunities or, indeed, the fundamental need or reason for them to digitally transform within their particular business.
Delusion 3:
A significant number of organizations think that they’ve sufficiently transformed their customer experience programs to identify and deliver customer-validated, incremental value in a repeatable manner
True disruption comes from an organization’s ability to solve meaningful customer problems.
In our experience, organizations who prioritize customer-led transformation over product/service or technology-led transformation, very quickly elevate themselves both in terms of value and competitive advantage. This, however, raises a concern, as our research reveals that organizations currently see bringing new products/services to market of higher importance than improving customer experience.
- Delivering improved products and services without considering the customer dilutes value.
- Customer-centric transformation provides long-term and potentially disruptive value that’s both meaningful and sustainable.
Read more @GlobalNTT Tweet this
Steps to success
Those organizations who are making the greatest strides in driving their digital transformation journeys:
- accept that disruption isn’t an event with a defined beginning and end-point, but rather an iterative process based on learning, adaptation, and changing people’s mindsets and behaviours
- look beyond the complex and often vague, academic task of formulating plans to address disruption
- focus on relevant, known problems and identify and implement pragmatic initiatives which help to create smaller steps to disruption ─ over time these incremental improvements help them to transform
- pursue customer-driven disruption and continually look to unlock and action key insights from their customers
- Ponder this quote by the late Steve Jobs, chairman, CEO, and co-founder of Apple: ‘Some people say, “Give the customers what they want." But that's not my approach. Our job is to figure out what they're going to want before they do … People don't know what they want until you show it to them.’
Remember that no matter how trivial your initial successes may seem, this behaviour contributes to helping you treat digital as an integrated journey ─ something that unfolds and continually iterates. Longer-term thinking with shorter-term action which recognizes change as a process paves the way to ideas and approaches that have the potential to transform the world.
For more insight and analysis of this topic, download the Executive Guide to the NTT 2019 Digital Means Business Benchmarking Report.
i https://www.goodreads.com/quotes/988332-some-people-say-give-the-customers-what-they-want-but
Recommended for you
Findings from the NTT 2019 Digital Means Business Benchmarking Report
Read more
Determine your level of digital astuteness
Take the assessment now
Data insights from the 2019 Digital Means Business results
View the insights here
Brittany Anderson
Innovation Lead: Digital Advisory, NTT Ltd.
How we can help you
Digital Advisory
We help you change mindsets and delight customers through better technology, processes, and systems enablement.
Read more